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Maintain a clean email list. . Unopened emails Unopened emails often have to do with ineffective subject lines. That said, remember that what constitutes a good open rate varies greatly from industry to industry. To increase open rates, keep subject lines short and to the point, and avoid making them sound like spam e.g., all caps, click bait, a million emojis. And always make sure all your communications are optimized for mobile devices. Most people log in from their phones or a tablet when they're not working. If your emails are difficult to read.

They simply won't be read. . Cancellation of subscription People will unsubscribe if you are spam, if you send irrelevant content, if your emails are boring, or if none of your subject lines pique their interest. It's also possible that they agreed to give you their email address philippines photo editor simply because of your lead magnet, and now that they have what they wanted, they no longer want anything to do with you. That happens. However, if you notice that you have a high unsubscribe rate, there are things you can do to improve it.



Segment your contacts better, spend more time offering them useful and relevant content, and even ask them directly about the frequency of your communications and the type of information they would like to receive. email marketing What to do in email marketing Although email marketing campaigns vary greatly depending on the sector and their purpose, those that are successful have the following common denominators: . Engaging Subject Line It always bears repeating: You can write the most valuable, inspiring.