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Key Takeaway The question isn’t content marketing vs SEO, because you should be investing your time, energy, and resources on both. The question is, are you willing to put in the work and create good, informative content and use Do you know how to pick the right SEO agency for you? Here’s a quick scenario to help you pick the right SEO agency for your business: When you pick an SEO agency for your business, think of shopping for a perfect pair of shoes. You wouldn’t grab the very first pair of shoes that you saw, would you? Chances are, you’d browse through the shoe racks. You’ll keep looking to find a pair your heart is set on.
And once you find it, you’ll try it on, walk around the store and see how it fits on your feet. The same goes when picking the right SEO firm. You don’t hop into any agency that shows up on the first page of your search results (although them CY Lists being on the first page is a good sign!) You have to do your homework well. Having the right systems in place will do you and your business good.
When choosing an SEO agency, you must have the right process in place as well. Keep in mind that the SEO agency will do a big chunk of work to make your business visible and searchable online. But what is SEO, anyway? SEO (Search Engine Optimization) involves steps that increase your online visibility. That means improving exposure to your brand on search engines. Nowadays, customers search for products via Google, Bing, or other search engines. What SEO can do is increase and improve your website’s visibility on the SERPs. The processes in SEO include making changes to the design of your website or your content. These changes are essential to make your website attractive to people and search engines.
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