The event opened with a keynote from our CEO Tom Eggemeier

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busy day for both body and mind, and left enthusiastic andlots of ideas on generative AI in CX. , who shared his vision for the future of intelligent CX andhow Zendesk will be able to help its customers deliver customer experiencesunique. It also lifted a corner of the veil on Zendesk's new brand image ,which better reflects our values: trust, concentration, freshness andgenerosity. Matthias Goëhloer, CTO EMEA, then took the stage to discuss in moredetail the AI ​​capabilities available in our latest products, but also to talkabout the urgency of investing in artificial intelligence. In fact, the latestadvances in AI allow us to deliver a seamless personalized experience with acertain level of empathy in

addition to intelligence, making customers feel even morevalued. Tanja Hilpert, vice president Chinese Malaysia Phone Number List of the DACH region at Zendesk, thenmoderated a discussion with Breuninger, Bergfreunde and tesa, where they sharedZendesk best practices for leveraging generative AI in Zendesk products . Tolearn more about how businesses around the world are using AI to deliver great,immersive customer experiences, check out this year's Customer ExperienceTrends report . Zendesk Showcase, France The next

European event took place on June 1 in Paris, at the Cercled'Aumale. This event was organized by Sophie Pietremont, marketing director atZendesk and by Jean-Pierre Giannetti, vice-president of Zendesk France. On June22, we will offer a digital version of this event with numerous activities,including workshops on topics relating to the sector, drinks and food stands(with crepes, of course), but also a show by the actress Caroline Vigneaux.This online version will include a round table on the role of artificial