We reverted back to our top performing standard ads

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According to our industry benchmarks, a CTR of 3.23% would be a welcome sight in the Google Ads UI of almost any advertiser.average ctr in adwordsOf the 16 verticals included in our research, only one, dating and personals, had an industry-average CTR above the 50th percentile. While this is cause for matchmakers to rejoice, it also means the majority of advertisers aren’t writing the right ads.How can you ensure your copy’s optimized for above-average CTR’s?The first step is rather simple…3. WRITE EXPANDED TEXT ADSShocking, I know.As we’ve mentioned ad nauseum since mid-2015, Expanded Text Ads are upon us (and they’re awesome).

The format, in which two 30-character headlines are featured prominently atop a Benin WhatsApp Number larger description line, gives you more room to say something compelling.gain in click through rate as a result of expanded text adsAs you can see, we recorded some insane increases in CTR across WordStream clients who were early adopters of ETA’s; in some cases, the improvements over standard text ads climbed well over 100%. If that doesn’t convince you to make the jump over to ETA, I don’t know what will!Just kidding. I’m keenly aware of the hurdle 45% more space in your text ads represents. Boosting CTR’s is great, but, frankly, ETA’s can be a pain in the ass to write.Case in point: in our own Google Ads account, we actually saw click-through rates dip when we first introduced ETA’s. Why? Simply put, we attempted to mash old (high performing) ads together, creating an account overflowing with “irresistible” Frankenstein copy.





(For more examples of what not to do, check out the 7 Deadly Sins of Expanded Text Ads).Our strategy proved wholly invalid within a week. , and the brains behind our in-house PPC efforts rolled up their sleeves and started cranking out brand new copy tailored to the new, expanded format.Now, we’ve got enough ETA-related resources on our blog to turn you into a PPC copywriting pro. But if you don’t have time to dig in right this second, the next two graphics will show you how simple tactics can lead to massive gains in CTR. Improve your CTR with the free guide >> 10 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy .