Yourself in it, you have the impression of

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Being immersed in nostalgia and memories of simpler times or childhood. Other brands: Dove, Nintendo Wii, Volkswagen Brand archetype Eamples of archetypes in marketing from group  Group  Power, risk Goal: Leave a trace . The Czarodziej brand archetype What this archetype seeks is power. The magician tries to implement his vision in a somewhat mystical way. With his charisma, he takes people on a transforming journey full of magical moments. The only limitation he recognizes is his imagination. Like a sage, he thirsts for knowledge, but he does not necessarily want to share it. He prefers to show the finished concept rather than the way it was created. He boldly follows untrodden paths.


You can recognize Mark the Wizard by his charisma. In communication it rises to the stars. You will recognize her by her miracles, magic and transformation. Eamples from popular culture: Mystique, Gandalf, Frank Underwood Brand Middle East Mobile Number List eample: Disney - the brand has been bringing magic to people for decades. With each film, toy or amusement park, creators promise to transform and ultimately transform their audiences. No one wonders how this magic works. We all want to believe in it at least a little and surrender to it. Other brands: Tesla, MAC . Brand archetype Hero Mastery - this is what a hero dreams of. A hero makes the world a better place when he grows and becomes a better version of himself.





With every step he wants to get closer to triumph. It protects the innocent, the weaker and those who cannot defend themselves. Through courage and determination, he proves his worth and stands out from others. The message of the Hero Brand is strong and encourages you to work on yourself. The hero asks difficult questions and provokes people to question the status quo. Eamples from popular culture: D'Artagnan, Harry Potter Brand Eample: Nike - The hero archetype naturally appears with sports brands. After all, sport is about overcoming your weaknesses and creating an increasingly better version of yourself. ”Just do it!” Nike shouts. Whether supporting Woman Empowerment or Black Lives Matter, the brand stands up for all those who need it and strives to be a better version of itself.