While overlap rate outranking share and other metrics are significant we recommend focusing on impression share statistics. The number of impressions your ad gets on Google's search engine results pages (SERPs) is called its impression share. Given the rarity of achieving the ideal share of impressions even results can be considered a success.
Increasing your share of audience attention in an industry where there are many other similar businesses can be challenging no matter how much money you spend on advertising or what is the estimated adwords budget of competitor. While this mobile app designs service data cannot pinpoint specific competitor spending you can apply it to spot trends.
If a competitor's share of impressions changes a lot or if you see new competitors in this report you can use these changes to adjust your budget or explain why your cost per click (CPC) is going up. In addition we use industry standard metrics to compare our costs to the market and assess how our efforts match up.