For an advertising text to be successful and truly

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Brands want to lean towards the emotional and sentimental side, narrative advertising text emerges as a great option. This is because it uses narration and stories as an element to evoke feelings and achieve a true connection with the recipient. One of the brands that has historically leaned towards this type of advertising text has been Coca Cola. Users of different generations have grown up interacting with brand publications in which they tell their story or associate their star product with times that we all remember fondly, such as Christmas, for example. Good! You already know 2 of the types of advertising texts according to their structure and




elements, although we can also classify them according to Fax Lists the format. In that case, we must separate them into: text without images, which are very rare, texts accompanied by images and texts with videos. In addition, today we can also value Landing Pages as an original and powerful advertising text format . This flexible model, although it can also be considered an element of a marketing content strategy , has different characteristics that make it an advertising text. Among other things, Landing Pages can be used to describe products or services and use resources such as images and videos to capture users' attention. Characteristics





of an advertising text connect with the public, it must comply with different characteristics associated with good copywriting practices , or persuasive writing, among them: Clarity Above all, good advertising copy is easy to understand . Although it must be memorable and impactful, it is important that the user does not have to think about the focus of the message a thousand times to understand it. Synthesis The idea of ​​an advertising text is to persuade users through short messages and specific phrases and ideas. Originality These types of messages and advertisements are only effective and manage to position themselves in