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Search is so generic. However, keep in mind that around 80% of searches on the web belong to this category, so you will have to be good at keeping the user on your site and bringing them closer and closer to the final goal, perhaps by offering interesting content or inviting them to sign up for the newsletter . Transactional searches instead "ensure" conversion , therefore maximum value, precisely because the user goes straight towards a product or service in an informed way. Search Intent and SEO As we've said, understanding search intent is a crucial aspect ,


of search engine optimization (SEO). Algorithms are becoming increasingly sophisticated at recognizing users' search intent and providing results that meet their needs. Therefore, aligning your content with the correct search intent can have a significant  Austria WhatsApp Number impact on your ranking in search results. Here's how search intent relates to SEO optimization: Choosing keywords: Identifying relevant keywords that match your search intent is essential. For example, if the search intent is transactional, you might search for keywords like “buy,” “purchase,” “offer,” etc. If it's informative, you might search for keywords like “what is it,” “how does it work,” etc. Content creation: Once you have identified search intent,





you can create targeted content that meets user needs. Content should be informative, relevant and useful based on search intent. Make sure your content is complete and answers the user's key questions. Content Structure: Content organization plays an important role in SEO optimization. Content should be well structured, with headings and paragraphs that guide the user through the information clearly and logically. Use bullet points, subheadings and paragraphs to make the content easily understandable. Meta descriptions and titles: Meta descriptions and page ,