|
|
These are archetypes and archetypes of the human psyche that are anchored in the “collective unconscious” and to which all people have access across cultures – without a language barrier. Their common core is reflected in images that find their creative expression in the form of individually linked ideas, fantasies and stories. But be careful : The 12 most important archetypes of marketing go back to CG Jung's idea of archetypes, but were not developed by him himself.
Their origin is unknown. Archetypes are not stereotypes , although both expressions are characterized by their figurative character and describe characteristics . In psychology, the archetype carries an image that affects the environment from “inside out”, while the stereotype is created through social attributions from “outside in”. Why archetypes are useful in marketing The 12 archetypes help companies find their own identity and/or realign themselves . This pays off, among Phone Number other things, in account-based marketing if you want to reach a specific target group with your figurative language . If you also use video content on your own website , Instagram, Facebook, etc., your target customers can get an even better picture of your company.
This not only improves brand communication and positioning , but also the entire content planning within your own ranks. Would you like to make your products and services accessible to target groups on an international level ? Archetypal storytelling is the tool of choice if you want to be understood by everyone worldwide. Use your archetype as a template to attract full attention with the right content design .
|
|
發表於 2024-1-9 13:27:06
