Then under the recipients tab click display. google adwords remarketing audiences Step VIII We can finally set up remarketing set up remarketing Step IX In the window that opens select the Show Adwords tag for websites option and copy the code that we need to insert on our website directly before the closing tag/body. remarketing code After placing the code on the website we collect our remarketing list which we will be able to use in campaign in Google Adwords. Google Tag Manager An excellent convenient and intuitive tool for placing and editing fragments of source code that you want to place on your website.
If we do not want to have mess with tool codes on the website and we want to administer all Google codes from one level Google Tag Manager will perfectly meet our expectations. Step I Go to the website google.pl/tagmanager and register. google tag manager registration Step II We complete photo retouching the Account name field e.g. with the name of your company/website. google tag manager account name Step III We create our first container in which we will later place the Tags and the rules according to which they are to function. In the selection field Websites and Mobile applications of course we select the first one.
We complete the container name fields it is a good idea to name containers according to the domain address so that in the future when there are larger numbers of containers we will not get lost in the search we complete the domain name set the time zone and go to the next view by clicking Create an account and container. google tag manager creating a container Step IV After accepting the service license we move on. In the next screen we have already generated a container code for us which should be placed in the code of our website immediately after the opening tagbody. Below we can choose the first tag we want to create select Google Analytics.